MY STORY

Hi, I’m Huilin Xu—a data-driven problem solver with a passion for creating meaningful digital experiences at the intersection of analytics, user behavior, and design. I’m currently pursuing my Master’s in Business Analytics and Information Management at Purdue University, where I’m expanding my expertise in data mining, optimization modeling, machine learning, and AI for business decision-making. My academic foundation is rooted in Cognitive Science with a focus on Design and Interaction, which I studied at the University of California, San Diego.

My journey blends the analytical and the creative. I’ve worked in both product management and UX design roles, where I led cross-functional initiatives to improve digital products with user-centric insights and data-backed decisions. At Xiaohongshu (RedNote), I helped launch "Seedology" (种草学)—a B2B education platform empowering brands and creators to navigate content marketing on the platform. I designed the web user experience from the ground up, analyzed behavior trends, and contributed to a 45% month-over-month growth in sign-ups during the launch phase.

Previously at OUTFRONT Media, I supported the design of ASAM, a cloud-based enterprise platform for digital advertising management. I researched market competitors, crafted product wireframes, and optimized user flows for time-sensitive workflows across mobile and web.

My technical toolkit includes Python (Scikit-learn, NLTK), SQL, Tableau, and Figma, along with a solid understanding of statistical analysis, NLP, time series forecasting, and A/B testing. I’m fluent in both Mandarin and English, and I’m passionate about building systems that are not only functional but also intuitive, scalable, and inclusive.

I believe great products come from deeply understanding users and translating those insights into elegant solutions—whether through a well-modeled dataset, a thoughtfully designed interface, or a strategic product roadmap. I’m always excited to collaborate on projects that challenge me to learn, grow, and make an impact.